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Best Travel Ads This Week: Picking a Message That Resonates

Samantha Shankman

Photo Credit: A taxi cab in Paris is compared to a taxi cab in New York City. YouTube / British Airways

Skift Take

In a business built on emotions, a smart travel campaign can remind current customers why they'll return to the brand and stir up interest in new ones.

Travel is a highly emotional activity so ads that actually stir up some feelings tend to be much more potent. FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE. OpenSkies, British Airways subsidiary operating direct flights between Pari

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