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Richard Branson Gets First Tour of Virgin Atlantic's First Dreamliner

Dennis Schaal photo
Dennis Schaal

Photo Credit: Nik Lusardi (second from left), Virgin Atlantic's design manager for customer experience, briefs Richard Branson about the perks on board the airline's first 787 Dreamliner in Atlanta October 24, 2014.  Virgin Atlantic

Skift Take

Virgin Atlantic is making a big bet on these Dreamliners. The airline's entire fleet currently stands at around 40, and within four years as it takes delivery of these new 787s, the Dreamliner will constitute more than half of Virgin Altantic's fleet.

[gallery ids="141977,141978,141976,141979"] Whether he's posing for a selfie with party-goers, asking the audience whether they joined the mile-high club on Virgin Atlantic's first 787 Dreamliner flight from London to Atlanta Thursday, or touring the aircraft's interior for the first time, as he did the next day near the Landmark Aviation Terminal at Hartsfield-Jackson Airport with an ITV film crew and assembled press trailing him and recording his every move, Virgin Atlantic founder Richard Branson is always "on." To say that Sir Richard is media-savvy would be an understatement. Somewhat shockingly, this was Branson's first glimpse of the finished product as Nik Lusardi, Virgin Altantic's design manager for customer experience, walked Branson through the Upper Class, Premium Economy and Economy sections of the

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