Subscribe
Login
SkiftX

New York City Taps Taylor Swift As Its Global Welcome Ambassador

Samantha Shankman

Photo Credit: New York City's tourism board taps Taylor Swift as global ambassador.  NYC & Company

Skift Take

NYC & Company is smart to attach the city's brand to the global "it girl;" however, Taylor appeals to a very specific kind of audience that could in some ways limit the influence of the new global campaign.

This morning NYC & Company, the tourism board for New York City, announced on ABC's "Good Morning America" that musician Taylor Swift is the city's new "Global Welcome Ambassador." The news is part of the city's new international "Welcome to New York" marketing campaign -- replete

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login