Skift Take
In order to stay competitive, hotels need to shift away from marketing that only highlights themselves and focus on strategies that put guests first.
Hoteliers: It's not about you.
Is your marketing all about you? About how beautiful are your rooms, how delicious is the restaurant's menu, how soothing are the spa services? All this may be true, but let's be realistic: Your potential guests are hearing the same thing from every hotel.
There definitely is room for differentiation among hotel properties, and travel searchers yearn for it. Leisure and business travelers alike are usually undecided when they begin the online research process. Sixty five percent of vacationers and sixty percent of road warriors are considering multiple hotel brands when they begin planning. While most business travelers have a handle on the differences between hotel brands, sixty five percent of leisure travelers are unclear on hotel differentiation.
Nevertheless, in a world where every hotel marketing campaign tells the same story, rising above the chorus takes a new strategy. We call it becoming guest-centric. It's a turnabout in approach: Instead of trying to get customers to buy what the company has, customer-centric companies create products and services that customers want.
Revinate recently hosted a webinar on guest-centric hotel marketing:
