Skift Take
The "What's New & Next" brand positioning at W Hotels has always embraced inclusivity and diversity, but it's never been this vocal about it before.
Everyone from chef Padma Lakshmi to the “illustrious drag queen Lady Bunny” joined celebrity host Jennifer Hudson last week in New York for W Hotels’ first Turn It Up For Change event promoting same-sex marriage.
Taking place at W New York - Union Square, with the theme “Love Has No Limit,” the party raised money for the Human Rights Campaign (HRC) that supports public education about the LGBT community. Through the end of 2015, W properties nationwide will be hosting similar events to trumpet the HRC's mission to get same-sex marriage legalized in all 50 states.
The formation of the Turn It Up For Change partnership began in October last year at an HRC gala where the organization's president Chad Griffin spoke about the need to stay resolute in the fight for gay and transgender rights. Anthony Ingham, VP, North America brand mana
