Subscribe
Login
SkiftX

Best Travel Ads This Week: Playing Up the Magic in a Travel Product

Samantha Shankman

Photo Credit: Destination British Columbia releases a new video to introduce its new branding, "Super, Natural British Columbia." YouTube / Destination British Columbia

Skift Take

Travel brands that can integrate their products into larger travel concepts of curiosity, adventure, philanthropy and friendship will be able to build a relationship with their customers rather than turn them off with a hard sell.

This week's ad roundup is a lesson on how to quietly promote a product while discussing a more attractive concept like love of nature, the magic of flying, and the camaraderie of colleagues. FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE. Destination British Columbia is rebra

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login