Skift Take
There's a shift in the way smart hotels are marketing themselves. Big budget ads and single-track campaigns are being put on the back burner as marketers move towards personalization, continious conversations, and guest-centricity.
Many hoteliers find that their usual approach to advertising is becoming less effective. And if you’re feeling this way, let me tell you: You’re not crazy.
According to a 2012 study by comScore, average ad effectiveness increases with age. Seniors scored the highest, whereas Millennials scored the lowest. These results indicate that traditional ads are less and less effective with each new age demographic that comes along. Millennials are more difficult to persuade via television advertising when compared to older viewers. Given this downward trend, it’s a good bet that traditional marketing will be even less effective with the next generation that comes along after that.
Revinate recently hosted a webinar on guest-centric hotel marketing:
Watch Now!
Taking this trend a step further, traditional television advertising is not the only medium being affected. Even internet ads are suffering, as the use of adblocking extensions becomes more prevalent. 33% of Facebook users have some kind of adblocker, according to a GWI study. So, if yo
