Skift Take
The convention of the future is a co-created hybrid mechanism of live and virtual engagement, fluidly connecting more people through more channels over longer periods of time to leverage the collective knowledge of the community.
Earlier this month we launched our latest report in our Skift Trends series, The Future of Conventions.
Below is an extract. Get the full report here to get ahead of this trend.
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There is a surge of advocacy for face-to-face meetings spearheaded by the Meetings Mean Business Coalition (MMBC), sponsored by many of the largest brands in hospitality, theme parks, cruise lines and a variety of large DMOs. The MMBC's mission promotes the value of face-to-face meetings as the best vehicle to drive business growth, supported by a comprehensive website with research, case studies and testimonials.
Meanwhile, the advance of event technology is a juggernaut, with sizable venture funding, that's only just beginning to grasp the capabilities of how large groups will interact in the future. Many established tourism brands
