Caribbean Tourism Boards Take Responsibility for Managing Visitor Experience


Skift Take

As Caribbean destinations get smarter about how to market and foster their guest experiences, islands like Cuba and Haiti are also experiencing a Renaissance of sorts, realizing tourism is the biggest way they can change their images and boost their economies.

Caribbean tourism isn't forecast to grow as much as its destinations would like over the next decade, and as many island destinations heed these warnings some are trying to become managers just as much as marketers to flaunt their islands abroad. Caribbean tourism hasn't been booming lately, as the region ranks 10 out of 12 in the world for GDP, the World Travel & Tourism Council (WTTC) found. This is notable given the fact that tourism is one of the main drivers of most Caribbean economies, and Caribbean tourism is forecast to grow only 3.4% annually over the next 10 years. The Dominican Republic ranked first this year in the absolute ranking of Resonance's Caribbean Quality Tourism Report [embedded below]. The absolute ranking is based on the destinations with the greatest