How Extended Stay Properties Struggle for Consumer Awareness
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Because the demand for extended-stay hotels has increased, operators and developers are innovating and expanding their product offerings and locations in order to meet the needs of their flourishing customer base.
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Built into the longer-stay guest relationship is the ability to get valuable customer feedback during the stays of five or more nights -- the average stay is 14 days. While limited in number, the staff is trained to be welcoming, accommodating and to seek out ways to make guests feel at home. Tom Bardenett, president of the Crossroads Hospitality Division of Interstate Hotels & Resorts and EVP of operations, says it’s a very unique scenario for interaction. “It’s one of the easier segments to actually opera