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Airlines

Top 10 Airlines on Social Media for November 2014

Joyce Manalo

Photo Credit: Happy to help video on Facebook. Facebook / KLM

Skift Take

Airlines' huge followings are the source of monumental moves in social interactions and acquisitions.

As consumers plan their trips for the upcoming holiday season, airlines are in full force with share-worthy content and customer care on social media. Half of the list below contains U.S. domestic low-cost carriers. The other half represent international airlines from The Netherlands, United Kingdom, Brazil, France, and New Zealand. Most of the content on the main account is in English with an exception of country specific accounts on Twitter and TAM Airlines on Instagram. The top ten, below, are calculated using our Skift Score, which takes into account performance on an absolute basis, as well as relative to within a company's specific industry. Comparing metrics across companies and travel sectors provides an intelligent measure of real-time competitive edge. More About SkiftIQ Name Skift Score Facebook Likes Twitter Follows Instagram Followers Youtube Video Views KLM

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