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Online Travel

British Columbia Turns to Oculus Rift for a Virtual Reality Tourism Experience

Dan Peltier

Photo Credit: A user trying out the Oculus Rift technology. Destination British Columbia

Skift Take

Some travelers love knowing exactly what to expect before they step foot in a destination so Oculus offers another fun way to get that insight. The question that remains is will travelers actually buy these headsets, and how long will it take before virtual reality becomes mainstream for destinations?

Tourism marketing teams can only praise the allure of their destinations so many times before taking their message in a new direction, or in some cases an alternate dimension. Destination British Columbia rolled out its Oculus Rift virtual reality experience, "The Wild Within," this week for travel media and trade professionals in U.S. cities such as New York and Washington, D.C. U

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