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Airlines

Lessons on Airline Branding From Southwest’s Top Marketing Officer

Jason Clampet photo
Jason Clampet

Photo Credit: Southwest Airlines' CMO Kevin Krone spoke at the Skift Global Forum.  Skift

Skift Take

We may not love Southwest's new heart-centric approach to branding, but we're happy to see its planes get a new look.

Three low-cost carriers in the U.S. changed their branding within a span of 3 weeks this summer, but none were as complete as Southwest Airlines'. See Southwest's Chief Marketing Officer Kevin Kron

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