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Tourism

Costa Rica Tourism Enlists Singing Animals to Lure Overworked Americans

Dan Peltier

Photo Credit: A screenshot of Costa Rica Tourism Board's new video for its "Save the Americans" campaign. VisitCostaRicaVideos

Skift Take

This video got all of us laughing, two thumbs up to Costa Rica for raising awareness in a funny way.

The Costa Rica Tourism Board took news that workers in the United States aren't using their vacation days and turned it into a marketing opportunity fueled by singing animals. In the "Save the Americans" campaign's centerpiece video, a sloth, turtles, and parrots sing about Americans' habit of overworking to th

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