Skift Take
Guest expectations are evolving and more hotel marketers are realizing that they can no longer rely on a one-to-many messaging approach. Could automated messaging be the key to improving brand loyalty and guest relations for hotels?
With the rise of Millennials and technology-savvy travelers, guest expectations are evolving.
Hotels are finding that the current state of guest relations, general email blasts and one-off interactions with staff, is failing to cut through the noise and build loyalty with repeat guests. Today’s traveler expects an increased level of personalized service and continuous, targeted communication. To take it a step further, today’s travelers expect a relationship with the brands and businesses they love.
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Many hoteliers are learning that automated messaging is the way to take guest relations to the next level. By allowing hoteliers to collect guest information in a nonintrusive manner, automated messaging enables the delivery of highly targeted communications and personalized service to improve the guest experience. This in turn creates, cultivates, and constantly improves a deeply personal hotel
