Skift Take
Europeans' propensity to book last-minute flights more frequently that U.S. road warriors has more to do with the flight-marketing tactics of Ryanair and EasyJet than it has to do with mobile adoption.
Understanding why 35 percent of European business travelers booked last-minute, or same day, trips during the holidays compared with only 18 percent of their U.S. counterparts requires knowing the divergent markets for last-minute flights in Europe versus the U.S.
This finding, from Sojern's fourth quarter 2014 report on traveler insights, which looked at more than 600 million traveler data points such as online searches, aligns with Europe's abundance of last-minute flight activity, said Kurt Weinsheimer, a spokesperson for Sojern.
"You have airlines like Ryanair in Europe who have really cheap fares already who make it easier for business travelers to book last-minute than U.S. airlines typically make last-minute booking for Americans
