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Cruises

Azamara Cruises Focuses on Destinations Instead of Ships in New Ad Campaign

Samantha Shankman

Photo Credit: A shot from Azamara's new TV spots.  Azamara Club Cruises

Skift Take

Azamara is telling a new story about ocean cruising so it will take a campaign of this magnitude to gain brand and product awareness among the older American audience that it's after.

Azamara Club Cruises is an ocean cruise brand that aligns itself more closely with the ethos of the burgeoning river cruise industry — culturally immersive programming, longer stays in port — than with concepts promoted by larger ocean-cruising companies. To push its non-traditional messaging, Azamara r

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