The Simple Message Behind San Diego’s $9 Million Ad Campaign

Samantha Shankman

February 5th, 2015 at 3:18 PM EST

Photo Credit: A print element from San Diego Tourism's new campaign. San Diego Tourism Authority

Skift Take

San Diego knows what sells and it's putting all of its energy into portraying its beaches, sunshine and good times in the best light possible.

San Diego Tourism Authority today announced a $9 million ad campaign. The campaign keeps it simple and promotes great weather and good times, the characteristics that San Diego is best known for. The main graphic of the campaign is neighborhood billboards recreated to portray the feel-good attitude of San Diego with local scenes and mu

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

BEST VALUE

BILLED ANNUALLY

$395 per year

BILLED MONTHLY

$50 per month

($600/year)

CONTINUE

Already a subscriber? Login

Skift Take

Share

Get unlimited access with Skift Pro.

BILLED ANNUALLY

BILLED MONTHLY