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Tourism

Chicago Hits Visitor Milestone and Announces New Tourism Branding

Samantha Shankman

Photo Credit: A clip from Choose Chicago's new 'Epic' advertising campaign. Choose Chicago

Skift Take

Chicago's visitor milestone is a result of a global rebound in business and leisure travel; however, an efforts that attempt to reposition a city's branding could also help with future growth.

Chicago welcomed a record 50.2 million visitors in 2014, surpassing the 50 million milestone for the first time, Mayor Rahm Emanuel announced Thursday. This puts the city on track to reach the mayor’s goal of reaching 55 million visitors a year by 2020. The city also reporte

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