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New Trends Report: The State of Travel Metasearch in 2015

Dennis Schaal

February 10th, 2015 at 10:30 AM EST

Skift Take

A smart look at the factors, including the rush toward direct bookings, that are shaping the entire metasearch sector in 2015.

Today we are launching the latest report in our Skift Trends Reports service, The State of Travel Metasearch in 2015. Travel metasearch continued its growth spurt in 2014, and 2015 is shaping up as a year of disruption. One of the most significant developments is that 2015 will be the year that Google finally becomes a force in hotel metasearch after nearly four years of near-irrelevance. The seeds were sewn in late 2014 when Google revamped the format of its Hotel Ads unit, bring

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