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Best Travel Ads This Week: Brands Double Down on Experiential Marketing

Samantha Shankman

Photo Credit: Visit Holland starts the third year of its "Holland. Cool." ad campaign. YouTube / Visit Holland

Skift Take

It's hard to tell whether travelers' desire for deeper experiences or the proliferation of branded experiential content came first, but each now drives the other leaving the reality of costs and details out of the picture.

Travel ads today are more about spreading the image of a certain experience than informing potential customers of the actual services provided. Each of these ads paint a rosy picture of travel with just snippets of the providers creating the content. FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE. British Airways encourages its countrymen to go on holiday with a new video featuring Oxford

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