Skift Take
While the world's leading carriers and flagship brands have always been content producers, they have become more sophisticated introducing innovative approaches to content production and media utilization.
Today we are launching the latest report in our Skift Trends Reports service, Content Marketing Strategies for Airlines.
Today’s leading airlines use original content to inform, entertain, build connections to passengers beyond their journeys, define and refine their brands, and generate a reliable revenue stream in what some propose could become a standalone business.
Beyond this, leading airlines have developed platforms built on passengers’ own content throu
