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Tourism

90 Years of Bermuda Tourism Advertising Is Mini Lesson in Marketing

Samantha Shankman

Photo Credit: The latest Bermuda Tourism ad to appear in The New Yorker. Courtesy of The New Yorker

Skift Take

The destination and the publication remained the same, but visuals, words and call-to-actions all changed dramatically in that time.

[gallery ids="148321,148317,148311,148313,148312,148315,148314,148320,148316,148318,148319"] Bermuda recently dug into its archives and pulled out 90 years of tourism marketing. The Bermuda Tourism Authority is one of the advertisers that signed up for The New Yorker’s 90th celebration with a two-page spread in the new magazine. It also shared

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