Top Hotel CEOs Say the Industry Won't Copy Airlines With Fee Frenzy


Skift Take

Hotel CEOs agree that the fee frenzy has been overblown. They believe that fees, where needed, should be transparent, but that not many have actually been added in recent years.

Airline fees may be the bane of many travelers, but other sectors of the travel industry look with envy at this easy source of revenue. But will they be as successful getting consumers to hand over more money? We released our second e-book this month about the Future of the Guest Experience — an unprecedented collection of 28 interviews with the CEOs of virtually all of the world’s top hotel groups including 11 global brands, 13 luxury and lifestyle brands, and fou