Skift Take
These organizations are facing competition from major hotel groups for the first time, but their relationship with independent properties and brand trust among consumers will keep them business even as independent sector heats up.
In the vast space between independent hotels and global hotel brands sit several hospitality consortia and organizations that provide some of the same marketing and promotional functions as large operators while remaining dedicated to the unique characteristics of their portfolio properties.
While not hotel brands in the purest sense, they bank on their brands to deliver a type of experience that guests can rely on, even if it is an an independent property.
We released our second e-book this month about the Future of the Guest Experience — an unprecedented collection of 28 interviews with the CEOs of virtually all of the world’s top hotel groups including 11 global brands, 13 luxury and lifestyle br
