Yelp Is Getting Into the Tours and Activities Booking Business
Photo Credit: Yelp users can now book a selection of tours right on Yelp.com or within Yelp's apps through a new partnership with New York-based Vimbly. Yelp
Skift Take
Yelp's adding tours and activities' bookings highlights the mainstreaming of the sector but the way Yelp is doing this is modest and not a game-changer. Yelp hasn't acquired a tours and activities provider and isn't putting a lot of resources into in-app bookings, both of which rival TripAdvisor has done.
