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Best Travel Ads This Week: Airlines Excel at Better Branding

Samantha Shankman

Photo Credit: EasyJet's new TV spot promotes its mobile check-in app. YouTube / EasyJet

Skift Take

Brand perception today is built one digital asset, video or campaign at a time. The faster that brands understand who they are and how to share that message, the easier it will be to attract their target customer base.

It took airlines some time to catch up but they've finally gotten into the swing of digital media. They're associating themselves with destinations and experiences rather than services. Here are a few examples of airlines that are getting better at branding. EasyJet

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