La Quinta CEO Defends Single Brand Strategy

Dennis Schaal

April 9th, 2015 at 1:00 PM EDT

Photo Credit: La Quinta CEO Wayne Goldberg is bullish about the select-service hotel sector and his company's single-brand approach. La Quinta

Skift Take

La Quinta has been a success story and looks as though it still has a lot of runway.

La Quinta CEO Wayne Goldberg isn't buying the multi-brand strategies of Marriott, Hilton Worldwide, InterContinental Hotels Group and Choice Hotels as they relate to the select-service segment and insists that La Quinta's solo-brand strategy is the way to go. Goldberg, appearing on CNBC April 9, said he frequently gets asked about perhaps launching a second brand but argued that the focus inherent in a single-brand strategy in the se

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