Best Travel Ads This Week: Destinations' Storytelling Techniques

Samantha Shankman

April 10th, 2015 at 6:30 AM EDT

Photo Credit: Local produce featured in Tourism New Brunswick's new ad. YouTube / Tourism New Brunswick

Skift Take

There's no one way to make a destination appealing and timely in 60 seconds or less. Each of the techniques employed by this week's featured brands work for a certain audience.

This week's series of travel ads focus on destinations that each use a different technique to tell a story about their culture and attractions. Strategies range from showing as many images as possible to having a celebrity spokesperson do the talking with no images at all. Tourism New Brunswick Tourism New Brunswick paints a beautiful picture of its local shops, cuisine and

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