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The One Airline That Really Wants You to Know That 'Africa is Not Ebola'

Dan Peltier

Photo Credit: Brussels Airlines has distanced itself from its "Africa is Not Ebola" campaign by not attaching its name and claiming it's for the greater good. Brussels Airlines

Skift Take

It'll take more than a hashtag to get small-minded travelers comfortable with taking a trip to the African continent. Still, hats off to Brussels Airlines for trying to raise awareness of an issue that isn't being widely discussed.

Brussels Airlines' CEO Bernard Gustin wants travelers to know the entire African continent isn't engulfed by the Ebola virus, but it's his message about the virus' economic impact on West Africa that raises a deeper sense of urgency. His airline, along with Royal Air Maroc, remain the only carriers serving destinations in Guinea, Liberia and Sierra Leone, the three countries hardest hit by the Ebola epidemic. Gustin and his team this week launched the "Africa is Not Ebola" campaign to raise awareness that the area affected by the epidemic is no

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