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Starwood's Digital Efforts to Publicize the Launch of Its Tribute Portfolio

Samantha Shankman

Photo Credit: Starwood Hotels & Resorts introduces the new Tribute Portfolio brand on Instagram.  Instagram

Skift Take

Raising awareness of a new brand offering, especially one as nuanced as an independent collection, takes time and a multi-layered approach that's critical to brand's eventual growth and success.

[gallery ids="151031,151029,151028,151030,151003"] Launching a brand is one of the largest announcements that a hotel group can make and one that they are making with more and more frequency. Today Starwood Hotels and Resorts joined the ranks of global hotel groups pushing new brands with the introduction of the Tribute

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