The New Business Class Seating Concept That Does So Much More With Less


Skift Take

Given their cost-reductions and revenue benefits, we expect more nested seats in the air soon.

[gallery ids="151628,151627,151626,151625,151623,151620,151616,151614,151613"] For the past three years, the industry has been hiding a dove in its top hat. It was just set free to fly. Interior components manufacturer, Jamco, Japan, and JPA Design, London, have revealed a new "DoveTail" Business class seat which ticks all the airlines’ boxes for cabin space optimization and cost savings, while respecting the needs of premium passengers for privacy, comfort, and control. To ensure passengers flying the DoveTail feel they got their money’s worth, the designers and manufacturer went through a number of iterations, testing the reactions of passengers who participated in trials, and making the changes required until they hit a sweet spot. “Throughout this process and to get the design absolutely right, we have built a series of mock-ups, honed the ergonomics with su