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Online Travel

TripAdvisor Will Fight for Dominance in Restaurant Reservations City By City

Dennis Schaal photo
Dennis Schaal

Skift Take

Restaurants, attractions and vacation rentals are just 12 percent of TripAdvisor's revenue but that number is going to get a lot bigger in the future.

TripAdvisor has been on an acquisition tear in restaurant reservations platforms and attractions businesses and it has huge ambitions in each category. CEO Stephen Kaufer envisions big margins in the restaurant reservations business, noting "there tends to be a winner-take-all in a given city." TripAdvisor, which acquired TheFork last year, will likely be battling the Priceline Group's newly acquired OpenTable, Yelp and other companies in many geogra

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