Subscribe
Login
Online Travel

Priceline CEO Says Mobile Won't Solve Every Problem

Dennis Schaal photo
Dennis Schaal

Photo Credit: The iOS app from Booking.com on an iPad PlaceIt by Breezi

Skift Take

There are really never any absolutes in travel or in life but Priceline Group CEO Darren Huston feels confident that we'll never get to an app-only world. The desktop and mobile Web will live on, at least until Al Gore invents the next big thing.

The Priceline Group's customers made more than 100 million reservations on smartphones over the last 12 months but CEO Darren Huston isn't necessarily buying into a mobile-only or mobile-first strategy. "Obviously there is a lot of talk, if you get somebody on a mobile app that in theory is the panacea because then their entry point to the Internet is always through you," Huston said during a first quarter earnings conference call yesterday. Huston said "a large chunk" of the company's business is

Online Travel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $50 a month.
See the latest online travel headlines.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login