Subscribe
Login
Online Travel

Shopping Cart Abandonment is Still an Issue in Online Travel

Matt Heidkamp

Photo Caption: 02 Apr 2012 --- Man working on laptop at home. --- Image by © Hero/Corbis 

Skift Take

This series looks at the driving factors behind travel purchasing behavior, with the first report focusing on an issue looming over the online travel sector: shopping cart abandonment. Understand the reasons behind travel’s high abandonment rate and strategies to win back customers. Download the report for FREE!

This is an excerpt from our FREE quarterly trends series, The Habits of Travel Bookers, brought to you in partnership with Boxever. Download the Report, Free! Shopping cart abandonment is a major issue across online travel. By and large, too much money is being left on the table. How much? In 2014, Boxever estimated that nearly $1.78

Online travel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $55 a month.
See the latest online travel headlines.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login