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Wyndham's New Loyalty Program Puts Focus on High-End Rewards

Grant Martin

Photo Credit: Along with its new loyalty changes, Wyndham launched an ad campaign featuring The Wyndham Rewards Wyzard.  Wyndham Worldwide / Wyndham Hotel Group

Skift Take

For now, all things seem to be coming up roses for the new Wyndham Rewards program. Provided their program stabilizes and builds trust with travelers, the loyalty members should come.

Think of any hotel loyalty program off the top of your head and chances are that you'll come up with either Hilton, Marriott, Hyatt or Starwood, four of the behemoths in the industry. They're popular for a reason: they've got award-winning loyalty programs with cobranded credit cards and they have a wide spectrum of hotels all over the United States. But is there space for another player within that scrum? Wyndham thinks so, and t

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