Skift Take
More time is spent in the hotel room than between two people on an airplane anyway, so it makes sense that travelers are willing to pay more for the hotel experience they want.
The travelers aware of higher hotel rates across the U.S. probably aren't balking at paying more per night for their home away from home, according to hotel and airline industry analysts.
Airfare is often the first hurdle in travel research, and travelers commonly perceive flights as the most expensive aspect. In reality, this isn't always the case. Especially this year.
This summer travelers will encounter slightly lower airfares (the average domestic roundtrip is around $454, down less than 1% from last year) but steeper hotel rates of up 3-==5% nationwide year-over-year (national average daily rate is around $120).
"These [hotel numbers] aren't outrageous, a little bit higher than average but
