Skift Take
Iberia seems to have found a winning formula to promote last-minute bookings with Spanish Millennials.
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Iberia Airlines is encouraging Spanish twenty-somethings to make last-minute bookings with on its new auctions portal for Spain.
Miguel Henales, e-Business Director at Iberia, labels the auction as a success, stating: “Participation has been so high from the beginning, that we have opened new auctions to more destinations. I’m convinced that this is an excellent formula to gain new clients who enjoy an alternative and fun way to book, where they can also find low fares.”
The airline first auctioned twenty return tickets to each of four popular destinations: New York, Miami, Paris, and Rome. The auction portal had 100,000 users, 120,000 session
