JetBlue Opens Outdoor Space at JFK for the Non-Elite


Skift Take

JetBlue taketh (new fees for a first-checked bag) and JetBlue giveth (a rooftop space open to TrueBlue members and just regular folks) at T5 in JFK. The timing of the announcement one day a part wasn't an accident. That's marketing.

A day after launching new fare options, including a first-checked bag fee of up to $25, JetBlue opened an outdoor rooftop space at its T5 terminal at JFK Airport in New York that is open to all JetBlu