Skift Take
Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. The key to leveraging the power of customer information is to bring these datasets together. This report examines how to do that, and the value that can be extracted from big data once integration is underway. Download this report for FREE!
This post comes from our partner
Follow @CendynONE
This is an excerpt from our recent trend report, From Data to Action: The Future of Hospitality Marketing, brought to you in partnership with CendynONE.
Download the Report, Free!
As hotels grapple with increasing amounts of data, effective customer relationship management stands to become even more important. Whereas hospitality’s points of contact have traditionally been anchored to registration desks and guests’ person-to-person requests, brands, armed with guest data, are increasingly able to reach out and apprehend needs and behaviors via an expandi
