Skift Take
With the secrecy surrounding this new First cabin, and British Airways' history of fast-forward design, we expect to be wowed when it finally leaves the hangar in September.
What do you do when you want to reinvent a premium cabin entirely, to fit the futuristic feel of a state of the art aircraft, and appeal to today’s tech-savvy traveller?
If you’re British Airways, you focus first on user experience.
The airline’s new First suites, pictures of which the airline is keeping under wraps, for now, were specifically created to complement the cabin advances and high-tech feel of the airline’s new Boeing 787-9s.
The design is built around the passenger’s interaction with the space, and considers the passenger's needs at various stages inflight. The cabin is tailored to create a responsive, intuitive interaction with the seat components, applying interiors and technology hybrid fly-UX thinking.
"Great attention to detail has also been paid to how the customer uses their suite, with each function being controlled by simple, intuitive touch," says Abigail Comber, British Airways Head of Customer.
The seat and in-flight entertainment console has been updated with a new handset, much like a smartphone, integrated into the seat from which travellers can control their in-flight entertainment. During flight, the handset can be docked so that customers are also able to watch one item, such as the moving map, on the handset and another, such as a film, on the 23-inch fixed
