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Online Travel

Mobile Users Aren't Accepting All the Hype About Airline and Hotel Apps

Dennis Schaal photo
Dennis Schaal

Photo Credit: Zipcar's iOS app (shown above) was the highest-rated car-sharing app while Uber's Android app was the lowest, according to an analysis of user reviews by Applause Analytics. Zipcar

Skift Take

While some airlines and hotels talk up how much they are investing in technology and mobile, in particular, the users of some of their apps are giving them a big thumbs-down.

Traditional airline and hotel brands haven't made an adequate transition to the mobile era -- or at least that's a takeaway from an analysis of user reviews on the App Store and Google Play. ARC from Applause Analytics (not to be confused with ARC, the Airline Reporting Corp.) analyzed user reviews of apps from the 40 most-popular travel brands and found that the lowest rated were United, Delta, Hilton, American Airlines, Marriott, Southwest, Hertz and US Airways, all scoring less than 40 on a scale of 100. "Travel booking apps have mastered their mobile moments," states the ARC 360 report. "Sharing-ec

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