Skift Take
Following the state of the U.S. hotel industry is a lot like riding a roller coaster. Visualizing the constant changes through straightforward charts like these is one way to stay on top of things.
Room demand and revenues this year have hit all-time highs at U.S. hotels, but deciphering how and why this happens is anything but simple.
STR, a hotel data company, said rising average daily rates will drive revenues the most this year as hotels wait for more properties to open to help year-over-year occupancy levels increase, even though overall occupancy is at 64.8%. U.S. average daily room rates are also higher this summer compared to a year ago and STR
