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Hotels

W Amsterdam Designs Guest Suites as Groovy Event Spaces

Greg Oates

Photo Credit: A rendering of the Extreme Wow Suite at W Amsterdam, opening next month. W Hotels

Skift Take

W Hotels sees incremental revenue sources with guest suites doing double time as purpose-built event spaces.

With the opening of the new W Amsterdam next month, W Hotels has shifted the design of the larger guest suites to be more like event spaces with full bars, retro fireplaces, extensive seating options, and sophisticated entertainment systems. This trend has been brewing for a few years. It began during the height of the recession when hotels were having trouble selling their

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