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Marriott's Storytelling Strategy Takes a Turn With Virtual Reality

Alexandra E. Petri

Photo Credit: Slap on the Samsung Gear VR headset and take a trip around the world with Marriott's VR Postcards. Marriott International / Marriott

Skift Take

It's no marketing plug. Marriott's two-week VR Room Service experiment, complete with the introduction of its own VR Postcards platform, takes visual storytelling in travel to a new dimension in an effort to stay relevant, connect with millennials, and foster a conversation around why people travel.

Guests at Marriott’s New York and London locations can take round-the-world trips across Asia, South America, and Africa right from their hotel rooms through the limitless world of virtual reality storytelling. Launched Wednesday and currently being tested at the New York Marriott Marquis and London Marriott Park Lane properties, VR Room Service is a two-week experimental program that allows guests to have a Samsung Gear VR headset delivered to their rooms and borrow it for 24 hours. Users can explore the various content available on Samsung’s Milk VR platform — basically the virtual reality for iTunes, says Michael Dail, the vice president of global brand marketing at

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