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Agents Don't Book Hotels That Play Games With Room Rates Says Study

Andrew Sheivachman

Photo Credit: The Jumeirah Beach Hotel in Dubai. Flickr / *Crazy Diamond*

Skift Take

Hotels have long placed lower rates on channels more advantageous to driving revenue. That some travel agents are finally wising up to the lack of rate parity is unlikely to change that.

New research from TravelClick indicates that while travel agents are booking hotel rooms more than ever using global distribution systems (GDS), they are booking away from hotels playing games with rate parity. "Agents actively book away from hotels not offering the best rate in the GDS," said John Hach, senior industry analyst for TravelClick. "Travel agents will actually penalize hot

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