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Tourism

For the Luxury Travel Industry, Biking Is the New Golf

Greg Oates

Photo Credit: A promotional image of a luxury bike tour in Southeast Asia.  Butterfield and Robinson

Skift Take

The notion of tapping into the rhythm of local life is a big part of what luxury consumers are looking for to separate their experience from all the others.

We recently released our latest report in the Skift Trends series, The Changing Business of Selling Luxury Travel. Below is an extract. Get the full report here to get ahead of this trend. Heading into its 50th anniversary year in 2016, Butterfield & Robinson is a high-end tour operator specializing in “slow” biking and walking itineraries with upscale dining and accommodations. CEO Norman Howe says the idea of biking tours for the luxury segment is surprising to some peo

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