New Cruise Ships Are on the Way, But Cruise Lines Want Even More

Photo Caption: A megablock from Anthem of the Seas is put into position at the Meyer Werft shipyard in Papenburg, Germany. The block is approximately 120 meters in length, 41, 4 meters wide and has a height of 60 meters. Meyer Werft
Skift Take
New ships are essential to any cruise line refining its brand identity. From a pure business perspective, it's surprising one of the major cruise lines hasn't purchased part of a shipyard in order to better integrate its ship construction pipeline into its overall operation.