Lippincott’s Rick Wise on Applying Behavioral Science to Experience Design at Skift Forum

Dan Peltier

October 14th, 2015 at 10:20 AM EDT

Photo Credit: Rick Wise speaking at Skift Global Forum in Brooklyn, New York on October 14, 2015. Skift

Skift Take

Who doesn't want a surprise? Brands who go the extra step to put that smile on a traveler's face are the ones getting ahead.

Rick Wise, CEO of Lippincott, spoke today at the Skift Global Forum. Lippincott is a creative consultancy that focuses on the emotional and creative tools brands need to better communicate to consumers. Lippincott has worked with several hotels including Hyatt brands as well as airlines like Southwest and United, to reinvent their look, feel and message that touches

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