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InterContinental Hotels’ CIO on Demographics and the Guest Journey at Skift Forum

Greg Oates

Skift Take

The greatest challenge for travel brands is better understanding the nuanced differences that drive their customers' behavior.

Eric Pearson, chief information officer at InterContinental Hotels Group, spoke today at the Skift Global Forum. Pearson began his presentation with IHG's early years in 1952 when the brand established its value proposition based on its standards of consistency with the first Holiday Inn. More than 60 years later, the demand for personalization and unique guest experiences have supplanted the one-size-fits-all model, which is now the subject of much derision. Pearson addressed the topic of "

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